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Brand identity pricing can vary widely. Most established design agencies will charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. With over 20 years experience I can bring agency-level design and expertise to the same project that would have a higher cost elsewhere.
Scroll down to see package details.
You’d like to keep your current brand colors, fonts, and image style (or develop them later). You need only a more polished, better-crafted logo to represent your brand.
Worksheets and meeting to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding. Presentation of visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.
The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.
You’re starting from scratch or evolving your company’s existing branding. You need direction and a toolkit of visual and verbal elements.
Worksheets with follow-up meeting to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding. Presentation of moodboard visual examples for feedback. This research phase sets the direction for the design work to come.
he cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
A tagline, headlines, or go-to phrases that convey meaningful ideas about your company.
Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
Recommendations for brand fonts, with examples of how to use them.
Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
You’re starting from scratch or evolving your company’s existing branding. You need direction and a toolkit of visual and verbal elements.
Worksheets with follow-up meeting to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding. Presentation of moodboard visual examples for feedback. This research phase sets the direction for the design work to come.
he cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
A tagline, headlines, or go-to phrases that convey meaningful ideas about your company.
Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
Recommendations for brand fonts, with examples of how to use them.
Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
Complete your branding with gorgeous custom stationery that keeps you looking polished and professional. Business cards, letterhead and envelopes are just some of the stationery options I will provide.
Corporations need signage to help them establish their identity and share important messages with their target audience. I will develop a “sign design criteria”, so that we keep all your signs and graphics consistent throughout your space whether its interior or exterior.
Use the power of email signature marketing to get more email replies, clicks to your website and social channels. Now you have all the assets to have brand consistency throughout your journey.
More items can be added to the existing packages. It can be helpful to think of a project in two parts. Phase 1 is the brand identity package. Phase 2 is applications. Pricing will depend on the scope of your unique needs. Popular applications include:
Marketing Strategy
Website Design
Brochures and info sheets
Online Marketing
Social media post templates
Presentation templates
A note about individual projects:
If you are looking for a specific project that doesn’t involve the packages above I charge hourly at the rate of $250/HR.
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The consultation is 100% free and I will try my best to work around your schedule.